Axe (brand) - Wikipedia. Axe (known as Lynx in the United Kingdom, Republic of Ireland, Australia, New Zealand, and People's Republic of China) is a brand of male grooming products, owned by the Anglo- Dutch company Unilever and marketed towards the young male demographic. Products. It was inspired by another of Unilever's brands, Impulse. Unilever introduced other products in the range but were unable to use the name Axe in the United Kingdom, Ireland, Australia and New Zealand due to trademark problems so it was launched as Lynx, also some countries such as South Africa named the product as EGO. From 1. 98. 3 until about 1. Musk, Spice, Amber, Oriental, and Marine. From 1. 99. 0 until 1. In 2. 00. 9, the brand launched an 8- centimeter container called the Axe Bullet. The brand has also extended into other areas. Most scent names usually have a shower gel to accompany them and sometimes an antiperspirant/deodorant stick and an aftershave lotion. The Axe Shampoos come in three different sizes, regular size, travel or sample size of and XL bottles. Axe also ships a shower scrub tool called the Axe Detailer. Axe also launches limited edition variants from time to time that may be on sale for a few months or over a year. List of Axe deodorants. Limited edition or short- lived variants are listed in a following table below and others. Year. Variant Name. Description. Notes. Year of Discontinuation. Amber. Discontinued. Unknown. 19. 83. Musk. Available in Germany. Present. 19. 83. Spice. Discontinued. Possibly late 9. Marine. Known as Tempest in South America. Discontinued - still available in Germany. Possibly 2. 00. 21. Nevada. Africa is the most popular variant in the UK and has been for 1. Present. 19. 96. Inca or Aztec. Still available in some countries. Essence or Fusion. A US variant. Used TV advertising that showed two sides to a man's relationship with women, also called Fusion in some countries. Present. 20. 03. Conviction. Join the world of conviction. Join the world of conquest. Because if you have conviction, no woman can say no. No woman who can turn her face. Because women like men safe. Unite to this world. Axe meaning, definition, what is axe: a tool that has a heavy iron or steel blade at the end of a long wooden handle, used for. Fractal Audio Systems - Axe-Fx II Preamp Multieffects Guitar Processor, Effects Processor, FX, Preamp - MFC-101 MIDI Foot Controller. Synonyms: ax Types: show 11 types. See a rich collection of stock images, vectors, or photos for, axe, you can buy on Shutterstock. Explore quality images, photos, art & more. Used TV advertising that showed many men who are successful with women. At the end of the advertising there are thousands of men holding Axe Conviction and singing in a choir by a statue of a man also holding Axe Conviction. Present. 20. 04. Denim. Released In India as shaving cream, deodorant and aftershave. Touch. A red blood color. The TV advert features women getting more and more turned on. Uses Nick Lachey in the advertising who is out- scored by a hotel worker who wears Clix. Axe gave away free clickers to promote the scent. The Lynx version uses Ben Affleck in the advertising instead of Nick Lachey. The Latin phrase virgo in flagrante delicto is printed in mirrored text on the spray, body wash, and deodorant stick. Uses a Morgan Freeman lookalike in the advertising that mimics the style of a crime film. Still available in some countries. Dark Temptation. A chocolate- smelling fragrance; advertising implies that because women like chocolate, they will find men who smell of chocolate irresistible. Advertising features a man who turns into chocolate when he sprays himself with Axe. He then goes on to be eaten by a series of women. Also the logo is changed for this fragrance only. Present. 2. 01. 0Rise or Rise Up. Keep your hair healthy and get the hairstyle you've always wanted with our wide range of hair products, from hair pastes to shampoos and conditioners. The AXE brand was first launched in France back in 1983. After success in Europe, Latin America and other parts of the world, AXE was introduced in the U.S. With the launch of AXE, we shook up the largely mundane men. Yellow can with blue splats and gray streaks. Designed to wake guys up with exhilarating citrus extract helping to stimulate the senses and jump start the mind and body. Present. 2. 01. 0Cool Metal. Blue and silver metallic can. Designed to cool you down and make you feel ready for anything. Present. 2. 01. 1Provoke or Excite or Provocation. Dark can with violet tribal tattoo pattern. Initially released in the Dark Temptation gift set, but now as a lone product. Present. 2. 01. 2Attract or Anarchy. Attract for him deodorant in a dark can with blue spray top. Designed to attract women and cause chaos in the process. Present. 2. 01. 2Young. Green can. Designed ? Discontinued. 2. 01. Mature. Red can. An irrestible smell that can even attract the most experienced women. Infinite female attention. Still available in some stores. Ready. Long- lasting effect makes you always ready for . Also available as a shower gel. Still available in some stores. Silver Fusion. Exclusive to Germany. A German variant, that came in an all silver can. A different fragrance to the American . One is called one, the other is called two. Both should be sprayed together to make a new smell. Recovery or Recover or Anti- Hangover. Citrus scent. One of the three scents released by Axe under limited edition status. Based on a shower gel and comes in shower gel and body spray form. Based on a shower gel and comes in shower gel and body spray form. Comes in shower gel and body spray form. Only available as anti- perspirant body spray, deodorant stick, and roll- on. Fresh mint scent. Advertising features a man that stays focused when he sprays himself with Axe. Is only available in DRY, not normal. Present. 20. 08. Jet. Sweet and fresh fragrance. Not available as a shower gel. In the advertising is shown fake flying company with very sexy stewardesses. Still available in some stores and released for the first time in the UK in April 2. UK: Present)2. 00. Day and Night. An deodorant to use for the day, and the other for the night. Advertising says that one is suitable for everyday, the other is not. Night was released in the UK as a stand- alone Limited Edition exclusively available in Asda. A shower gel was also available. UK: Night only: 2. Boost or Ignite. Warm Guava Scent. Based on a shower gel. Present. 20. 09. Heat. Warm Citrus Scent. Available in Shampoo only. This Limited Edition Shampoo + Conditioner came out with Freeze anti- itch shampoo. The scent seems to rival the Fever body wash and body spray line of products. Winter 2. 00. 92. Proximity sub- label: Amber, Bergamot, and Vetiver. Three scents under the Proximity name. Lighter, more sophisticated fragrances targeted at less juvenile men. Sold at a higher price than regular Axe range. Comes in body spray only. Comes with a simply irresitable warning on the bottle. Present. 20. 10. Alpha. The shower gel is a re- released version of Transform. Full Control. The fragrance packs are loaded into a USB chargeable holder. Varieties are: Sunlight Seduction, Noon Temptation, Afternoon Intrigue, Evening Encounter, Midnight Embrace, Passion By Night. Present. 20. 13. Random. There are 3 fragances. The three bottles makes the name AXE. Present. 20. 13. Mature. It's a limited edition of the duo mature/young axe. The bottle is Red. Present. 20. 13. Anarchy For Her IIUplifting and lively citrus. The second edition of Axe available for women. Present. 20. 13. Below Zero. Light blue bottle with frost surrounding the Axe name. Probably a re- release of the 2. Below- 0 and Get Fresh. Present. Axe shower gels. Also known as Transform. Present (UK: 2. 00. Sunrise. An orange shower gel designed to waken you up in the morning. Re- Load. A blue coloured shower gel. Present (UK: 2. 00. Boost or Ignite. Warm Guava Scent. A red coloured shower gel, also available as body spray. Present (UK: 2. 01. Thai Massage. Present (UK: 2. Shock. Icy Mint Scent. Present. 20. 08. Snake Peel or Skin Resurrection. A mix of cactus oil and desert minerals. Present (UK: 2. 00. Hot Fever or Fever. A fragrance infused with Brazilian hot mud and red dragon fruit extract. It was promoted largely at T4 on the beach on 1. July 2. 00. 9 which had the guy from the advert dance on stage with his dancers. The advert has got the slogan . Re- Released as a shaving gel. Constrict or Clean & Control. This shampoo seems to follow the Shock line of products. Present. 20. 09. Heat. Warm citrus scent. Part of the Axe hair crisis relief products. This shampoo has been marketed under Limited Edition status! This shampoo supposedly follows the Fever line of products. Winter 2. 00. 9/Re- Released. Zen. For normal hair. Part of the Axe Hold + Touch range, released as Strong Cream Gel in Europe. Present. 20. 11. Hold + Touch: Cream Wax. Spikes up your hair. For thick hair. Part of the Axe Hold + Touch range, released as Extra Strong Cream Gel in Europe. Present. 20. 11. Hold + Touch: Paste. Spikes up your hair. For fine hair. Part of the Axe Hold + Touch range. Present. Marketing. In 2. 00. 3, the advertising in the UK for the Pulse fragrance showed how it supposedly gave geeky men the confidence to dance to get women. In 2. 00. 5, Consumer Expert Dr. Vince Wong, CEO of Insights Interactive, was hired to help explore cross cultural behavioral motivations of their young male adult consumers. This fed into development of the brand globally, resulting in award winning global communication campaigns. This was followed by Touch, Unlimited. The medical coroner ruled that he had suffered from cardiac arrhythmia and died from heart failure as a result of spraying large amounts of Lynx in a confined space. The trend resulted in multiple injuries. On December 5, 2. Axe announced the 2. Kennedy Space Center in Florida. The winners were from 2. The suborbital rides may take place after the as yet unbuilt Lynx rocket has passed flight test objectives.
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